Web Video, NewFront Deals, Impact on Upfronts

CMO Today: Appointment TV: Web Video’s Impact on Upfronts Limited - CMO Today - WSJ: "... Digital overall is making every big marketer rethink their ad spending, and the growth of online video is one of a number of factors in TV’s upfront being down. But creating a viable alternative marketplace for original Web series that would steal significant market share from TV budgets in head to head negotiations is something else altogether. And digital buyers say that isn’t realistic at this point. Some agencies have only just started negotiating with Web video outlets, after finishing up negotiations with broadcast and cable networks. That fact says a lot about the pecking order in the media world, and the lack of urgency to lock up big Web video deals for some advertisers–at least in the 2014 marketplace... One place that TV dollars might be going that won’t necessarily show up in NewFront deals is branded entertainment, specifically videos produced by top YouTube talent that either feature brands or were created specifically for advertisers. That’s because these branded entertainment deals happen either between creators and advertisers or are facilitated by intermediaries like Maker Studios or Fullscreen..."

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Internet TV Is More Popular Than Cable TV in the US

The Internet Is Officially More Popular Than Cable in the U.S. | Business | WIRED: ".... Traditional TV as a format already is being engulfed by the open-endedness of the internet. From mainstream streaming services like Netflix, Hulu, and Amazon Instant Video to niche sites like Funny or Die to YouTube celebrities—to name just some of the options that fall under entertainment—the kinds of moving pictures available and the ways to consume them have never been greater. Within this broader spectrum, cable as a concept could become just another niche, one channel among many as the insatiable internet swallows everything it encounters." (read more at link above)

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How TV Watching Has Evolved, The Past 8 Years

• Chart: How TV Watching Has Evolved Over The Past 8 Years | Statista:
TV viewing-- on demand, plus 7 days, same day, live

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Radio Disney Moves Off Air to Digital

Exclusive: Radio Disney Moving Off Air to Digital | Broadcasting & Cable: "The Walt Disney Co. is looking to sell 23 more radio stations and move its Radio Disney kids programming exclusively to digital distribution. The shift comes because young viewers have adopted satellite radio and online platforms when listening to music and other programming. "Radio Disney will increase its investment in both digital distribution platforms and music-centric programming to optimize the network for long-term growth and to better reflect the habits of its listeners, a national audience of kids and families,” a Radio Disney spokesperson said in a statement. The stations Disney plans to sell cover 42.2% of the country as measured by Nielsen. The biggest of the stations are in major markets including New York, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta Houston and Detroit. A person familiar with the situation said Disney plans to sell the stations effective Sept. 26. The sale is expected to result in layoffs of about eight people per station...."

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