The Not So Subtle Distinction Between UHD and 4K - AVS Community: "In Scott Wilkinson's recent interview with video guru Joe Kane, he speaks about the same issue. Kane seems just as upset as I am. But he offers a solution, and it's a fairly simple one. He thinks it could be as easy as getting people to start referring to UHD as "2160p." Kane's reasoning has to do with why we call our Full HD displays "1080p." Kane explains that we have always referenced consumer displays by their vertical resolution and commercial displays by their horizontal resolution. So 2160p could be a great alternative to UHD, just like 1080p, 720p, and 480p were before it. I, for one, agree. It seems like the logical solution here even if it doesn't roll off the tongue as easily as 4K does. To get the change that’s needed, someone big needs to take a stand and completely drop the 4K naming scheme for home-theater products. I find this issue particularly troublesome because even enthusiasts seem completely content with making the mistake. I guess a good way to sum it up would be to say that the term "4K" already has a meaning—it refers to a resolution and a strict set of rules for presentation. We aren't getting the same resolution or the same set of rules with UHD..." (read more at link above)
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