Bitcoin, Cryptocurrencies, Online Advertising

Bitcoin Itself May Live or Die, but Cryptocurrencies Will Live On | MIT Technology Review: ".... what of the enormous revenue-generating engine of online advertising? Advertisers pay to reach highly valued online audiences; they use a variety of technologies, many surprisingly ineffective, to find these individuals. Could cryptocurrencies help? Smith asks us to consider the following scenario: imagine a brand like Dunkin’ Donuts that wanted to create a loyalty program. Now imagine that brand creating its own currency: DunkinDollars. Finally, imagine an online advertising campaign where people who clicked on an advertisement would be given the virtual coins. Small amounts of money might be distributed without friction. If large brands could create their own currencies and allow individuals to participate in this marketplace, they could create consumers who were truly invested, in every sense. The entire web of advertising would suddenly become a more interesting place. Before, the ads seemed to hunt you, but now you would have reason to hunt for ads. The coins you earned could then be exchanged for branded goods...." (read more at link above)

more news below

Follow @expriorg

YouTube Playlists

Official Blog: More love for playlists and a new look for YouTube: " . . . Want to quickly find your playlists or save Aloe Blacc’s favorite music videos playlist? Your guide now has all of the playlists that you created, as well as playlists from other channels you liked. If you make a playlist, you’ll also see a new page that makes editing easier. And if you’re looking for new playlists to check out from your favorite channels, check out the new playlist tab on a channel like this one from YouTube Nation. . . ."

more news below

Follow @expriorg

GoPro, IPO, creating a media empire

GoPro's IPO isn't about selling cameras, it's about creating a media empire: " . . . At the moment, GoPro curates everything on its channel -- but it's clearly aware of the large, untapped store of media out there. Not to mention the apparently tireless appetite for it (reportedly at least one video per minute is uploaded to YouTube from one of Woodman's cameras). Red Bull, a brand that rubs shoulders with GoPro in terms of audience, has been in the media game for a long time with magazines, events, cross-platform video and more. It's been so lucrative for the drink-maker that it's actually developed a whole separate business -- Red Bull Media House -- to focus on it. Woodman's advantage? There's not much of a market to buy an energy drink through your browser, TV or app. . . ."

more news below

Follow @expriorg

Disruption of TV, Future of Online Video, SXSW

Schedule | sxsw.com: "Disruption of TV and the Future of "Online" Video"
A viewing revolution is afoot and video has hit the ground running. Nearly everyone is streaming and now a shift in public sentiment towards on-demand gratification is making traditional viewing habits a thing of the past. And as players like Netflix successfully throw their hats in the content-creation ring, viewers are presented with more options than ever before -- making it increasingly important to develop a solid distribution strategy in order to win eyeballs.
Tuesday, March 11 2014 SXSW
9:30AM - 10:30AM
Driskill Hotel
Maximilian
604 Brazos St

more news below

Follow @expriorg

Paramount, digital format movies, demise of film

The demise of film killed Kodak, and it was only a matter of time before all movies go digital --

Paramount stops releasing major movies on film - latimes.com: "...For more than a century, Hollywood has relied on 35-millimeter film to capture its fleeting images and deliver them to the silver screen. Now, in a historic move, Paramount Pictures has become the first big studio to stop releasing its major movies on film in the United States. The studio's Oscar-nominated film "The Wolf of Wall Street" is the studio's first movie in wide release to be distributed entirely in digital format, according to theater industry executives briefed on the plans who were not authorized to speak publicly...."

more news below

Follow @expriorg

UHD, 2160p, 4K

The definition in terms is critical for professionals and consumers --

The Not So Subtle Distinction Between UHD and 4K - AVS Community: "In Scott Wilkinson's recent interview with video guru Joe Kane, he speaks about the same issue. Kane seems just as upset as I am. But he offers a solution, and it's a fairly simple one. He thinks it could be as easy as getting people to start referring to UHD as "2160p." Kane's reasoning has to do with why we call our Full HD displays "1080p." Kane explains that we have always referenced consumer displays by their vertical resolution and commercial displays by their horizontal resolution. So 2160p could be a great alternative to UHD, just like 1080p, 720p, and 480p were before it. I, for one, agree. It seems like the logical solution here even if it doesn't roll off the tongue as easily as 4K does. To get the change that’s needed, someone big needs to take a stand and completely drop the 4K naming scheme for home-theater products. I find this issue particularly troublesome because even enthusiasts seem completely content with making the mistake. I guess a good way to sum it up would be to say that the term "4K" already has a meaning—it refers to a resolution and a strict set of rules for presentation. We aren't getting the same resolution or the same set of rules with UHD..." (read more at link above)

more news below

Follow @expriorg