YouTube automates task for marketers buying ads

Google’s YouTube Triples Mobile Sales Amid Wireless Shift - Bloomberg: " . . . . Ad Shift - Seeking to make it easy for companies to shift advertising to mobile video, YouTube automates the task for marketers buying advertising, splitting airtime between computer browsers and mobile devices, Watson said. Companies can also opt out of multiscreen advertising, he said. Electronic Arts Inc. (EA), the video-game maker, is looking to expand commercials on mobile devices, according to Christine De Martini, social marketing and media manager at the company. “YouTube as a video platform is a definitely a key one for our products,” De Martini said. “I would anticipate as mobile consumption continues to grow, we’ll have to find ways to make sure that we reach our audiences on whatever platforms they’re on.”"

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