Google Retail Blog: Connecting people and the products they love: " . . . a new channel gadget on YouTube that will enable consumer goods brands to connect consumers directly with retailers throughout the entire YouTube experience. This new channel gadget will enable shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase, all with fewer clicks than today.
Unilever has partnered with Google to highlight TRESemmé as the first brand to use this new YouTube channel gadget to showcase their line of hair care solutions. . . . "
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