YouTube’s redesigned ‘One Channel’ layout is now available for all users - The Next Web: "Google launched its new ‘One Channel’ redesign for YouTube in a limited trial last month and now the new layout — which includes cover photos and trailers — is available for all users. A post on the YouTube Creators blog explains the benefits that regular YouTube channel owners can enjoy, now that all the feedback and early experiences from the pilot are documented and on board: The main focus of this update is to make your new channel look great on browsers across all screens and devices. It will also help you convert more visitors into subscribers with a slot for a channel trailer, and you can customize how you organize your videos and playlists so it fits your programming strategy. This redesign doesn’t represent a huge aesthetic shift but Google has embraced a design which has much in common with the Google+ look and feel on the desktop. Smaller channels and new creators will enjoy the benefit of a more visual experience — thanks to channel cover images and trailers — but there is less freedom to tweak the layout, which could frustrate more established players. . . . "
Tumblr to Introduce Mobile Advertising to Help Achieve Profit - Bloomberg: "Tumblr Inc., the six-year-old blog network that months ago began letting advertisers pay for prominent placement, expects to make its first annual profit this year after extending the feature to smartphones. In the first half of this year, companies will be able to promote their posts and blogs to bigger audiences on Tumblr’s mobile application, similar to the way the Web version works, Vice President Derek Gottfrid said in an interview yesterday. Closely held Tumblr has already tested the product internally and is looking to sign up advertisers to debut it, he said. The number of people using Tumblr’s mobile product has quadrupled over the past six months, edging closer to the number on the Web . . . "
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