Brandon G. Withrow: Will 2013 Be the Year of the Cord-Cutters and Cord-Nevers?: " . . . We cord-cutters are far from being the biggest threat to traditional markets, however. There is a burgeoning generation of "cord-nevers," those that grew up on alternatives to paid TV and thrive as part of a culture whose first instinct is to go to the Internet for what they want to watch. Cord-nevers, who are notoriously difficult to count, have already established their viewing habits. Cable has to do more than get them to revert to old habits, since they don't exist; it has to change an entire worldview. Despite cable's lack of foresight, however, the options are growing. With Hulu and Netflix producing original programming, and YouTube and Amazon following suit, shows will be trending on Twitter, Facebook, and Google Plus that cable cannot touch. For us cord-cutters and cord-nevers, there's never been a better time to make our push for a better marketplace. Netflix's House of Cards turns traditional TV upside down, creating a form of binge-watching with HBO quality that nearly eliminates my weekly trip to Spoilertv.com for previews. . . ."
Yes, antennas are an option for cord cutters, if they work | The Technology Chronicles | an SFGate.com blog: "Wrote one representative reader: I do want to point out a distinctly low-tech solution to watching a show like the Oscars. Get a decent antenna and watch broadcast TV in high definition for free. Unless you have a recording device you’ll have to watch the commercials, but otherwise the price is right! Because of space constraints, and the fact that the story had started to feel rambling, I decided to drop one anecdote from Sunday. Near the beginning, after I realized that the app was going to be a dud during the actual awards ceremony, I decided to run out to Best Buy for precisely that reason. I picked up a $20 digital antenna and was amazed to see that I suddenly had almost 40 free channels. The problem was, none of them were ABC. So this might only be a solution for some, or I might have to go back and pay up for an “amplified” digital antenna. But in any case, my basic point stands: That the cable and broadcast industry needs to gets its mind — and business model — around the coming age of online TV."
More Americans opting to cut cord on traditional TV | Internet & Media - CNET News: "While the vast majority of U.S. residents own televisions and watch them regularly, more and more people are opting to toss their cable plans and use other devices for entertainment. A new report by Nielsen finds that those people who have elected to go "Zero TV" have more than doubled since 2007. Currently, more than 5 million people don't have broadcast television in their home, while in 2007 just 2 million didn't. . . . According to Nielsen, 67 percent of these cord-cutters get content on other devices; 37 percent use their computers, 16 percent use the Internet, 8 percent use smartphones, and 6 percent watch on tablets. Other reports over the last year have shown that many TV owners also use their tablets and smartphones to supplement whatever they are watching. According to a report by Forrester last year, 85 percent of U.S. tablet owners use their device while watching television."
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