How Google Is Forever Changing The Webinar - Forbes: And what did I learn? Google+ Hangouts On Air has its challenges. But it works. And it will change how webinars are done forever. The biggest benefit to this service is it’s free. Other web presentation services offer similar video capabilities but you have to subscribe to them. And setting up the event is no different than launching your own video chat. As long as you’re a member of the Google+ community (see below) just login to your account and choose “Start A Hangout”. Remember to check the box that says “Enable Hangouts on Air.” You’re broadcasting. Huge: your event will be streamed live through your YouTube channel. So not only can people attend the live event but they can catch it saved on YouTube. And of couse will be searchable on Google. You’re getting an audience both ways (unless you make it private which kind of defeats the purpose). You can link it back to your website and continue to promote it through social media, etc. The event is open to everyone, not just those who “registered.” So random visitors may bump into it themselves online or view the YouTube video and can potentially show interest in your product or service.
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