Silicon Valley vs. the Tyranny of Traditional TV : The New Yorker: " . . . There are signs, though, that the inevitable is starting to happen, albeit slowly. While cable-cutting remains a niche phenomenon, it is becoming more and more common, and, as one might imagine, it is driven largely by younger viewers who are uninterested in traditional cable.
Falling prime-time ratings tell the broader story: if networks and studios want to reach viewers, they’ll need to mold the delivery of their content to fit evolving viewing practices. . . . A TV service from Intel, rumored to be
named OnCue, is
designed to replicate all of the content of a traditional cable package—including live TV—with on-demand programming and a new kind of interface. Google
is freshly rumored to be pursuing the same kind of deals in order to “stream traditional TV programming” across the Internet. Google, however, has sought these kinds of deals before and failed, so there’s no guarantee the company will succeed this time. While Google and Intel’s latest efforts appear to involve working directly with the companies that make content, and thus possibly running around the cable companies, Apple and Microsoft seem to have chosen to work with the cable providers . . . " (read more at link above)
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