Animate your memes with Vimeo creator's new project, Moonbase | The Verge: " . . . Jake Lodwick, a programmer and filmmaker, made a name for himself in tech and media circles by helping to create Vimeo and College Humor in New York. After a few years spent largely out of the public eye he's moved to San Francisco and is ready to debut his new company, Elepath, and its first public project, Moonbase: a plug and play service that aims to make it easy for anyone to create complex animations and rich media for the web without having to know a thing about coding. "When you read the Steve Jobs article 'Thoughts on Flash', it explains that Flash is no longer necessary as a browser plugin, because HTML5 can handle all the animation and interaction natively. He didn't mention that there's no replacement for the desktop authoring app known as Flash CS6. So if you want to do rich media stuff in HTML5, you need serious Javascript wizards to build it from scratch, and those people are in extremely short supply," said Lodwick, during a chat last week. "What the world needs is an easy-to-use authoring tool for rich HTML5 content. That's what Moonbase is. It's a purely visual development environment so you can wire stuff up without writing any code.". . . "
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