Social Media Marketing: What's The Point?

Social Media Marketing: What's The Point?
Forbes
The whole Social Media thing can be very confusing which partly explains the problems some companies are experiencing with it. Consider a prospective client we visited a few weeks ago. They showed us their website, some of their Twitter and Facebook ...

Forbes

For conventions, TV viewing down, social media up
Boston.com
But even as conventions lose viewers on television, they are thriving online and in social mediawhere many younger voters get their news. ''It's not always easy to sit in front of a TV and watch a convention unfold when you can watch it online, on ...

Social Media and the Fortune 500
Marketing Pilgrim
Last week, the University of Massachuestts Dartmouth released a study about the use of social media by the Fortune 500. These research efforts are fun to examine and try to poke holes in as it always looks like the Fortune 500 doesn't 'get it'. That...

Marketing Pilgrim

Zoomph, Official TechCrunch Disrupt Social Media Partner Fueling Conference's ...
Sacramento Bee
4, 2012 -- /PRNewswire/ -- Zoomph, a startup providing social media analytics and visualization tools, is now the Official Social Media Partner for TechCrunch Disrupt San Francisco 2012 and will be managing the conference's social media engagement.

Pet theft up but social media finds them
San Francisco Chronicle
More owners are reporting lost or stolen pets, but the online nation is coming to the rescue. The number of dogs being stolen in the United States has gone up dramatically in the last few years, the American Kennel Club says. The American Society for ...

Understanding Online Video Viewing Habits
Business 2 Community
Online Video Habits While there's no doubt that online video viewing has increased substantially over the past few years, smart businesses are asking themselves what these trends mean for their overall marketing strategies. To answer a few of these ...

Business 2 Community

Online Video RTB
Bizcommunity.com
New technologies as Apple TV and IPTV are emerging, which eventually will close the gap between digital and offline video. These developments are going fast. Though online display still accounts for the biggest piece of the RTB (Real Time Bidding) pie ...

Study: Netflix Drives Higher Internet TV Viewing by Canadians
Hollywood Reporter
But Canadians are also consuming more digital media content, with the average online user viewing 2.8 hours of Internet TV per week in 2011, up from 2.4 hours in 2010, the CRTC reported. That online video viewing took place mainly on computers ...

Hollywood Reporter

Global Online Video Industry
Broadcast Newsroom
This report analyzes the worldwide markets for Online Video in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the ...

Times Internet's online video portal BoxTV up in Alpha
VC Circle
Times Internet (TIL) has quietly unveiled its new venture called BoxTV which is an online videoservice. The service, which is currently in Alpha phase, is positioned as a premium video service which will allow the viewers to watch movies and TV shows ...

YouTube: We didn't block the Democratic National Convention's live stream
GigaOM
The Democratic National Convention's opening night live stream drew tens of thousands of simultaneous viewers to YouTube Tuesday night. But viewers who wanted to catch up on the speeches after the fact were left disappointed: The recording of the event ...

GigaOM

Crash test: games in review
The Daily Telegraph
Guild Wars 2 is very well-crafted and fun to explore. Picture: Supplied Source: National Features. AN addictive puzzle/resource management game, Guild Wars 2 and excellent commentary in Madden NFL 13 are the top picks this week. GUILD WARS 2 (M) ...

YouTube movie rentals are coming to connected TVs
GigaOM
Watch out, VUDU, iTunes and Amazon Instant: YouTube will add paid movie rentals to its app on a number of Smart TV platforms. Rentals on TV will be rolled out before the end of the year. But so far, we only know about one device partner. youtube yt ...

GigaOM

YOU On Demand Expands To Internet TV Platform For Video On ...
From Yahoo! Finance: NEW YORK, Sept. 4, 2012 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD), China's leading national Pay-Per-View ...
finance.yahoo.com/.../demand-expands-internet-tv-platform-1...

Small Business Online Coach Launches New Online Video Services ...
Small Business Online Coach, the popular local search marketing firm in Toronto, is proud to announce the launch of their new online video marketing services ...

2 Overpriced Social Media Stocks To Avoid Now
Seeking Alpha
Zynga (ZNGA) and Facebook (FB) are still facing analyst downgrades and have recently disappointing business results. Despite this bad news and subsequent plunges in share prices, these social media companies are still not cheap and should be avoided ...

Is social media driving sexist politics?
ABC Online
ELEANOR HALL: Social media was a major factor in the political success of the US president Barack Obama, at least in his 2008 campaign. Now an analysis of social media in Australian politics shows its influence is also growing here. Political blogger ...

Buttoned Up: Social media can help you achieve more goals
Norwich Bulletin
If you have an outstanding goal or two, whether it's whittling that waistline or finishing a DIY project, social media may just be your best ticket to success. Yellow Pages. Find whatever you're looking for with Totally Local Yellow Pages. Search ...

Social media a tool to energise US politics
Independent Online
Social media a tool to energise US politics. September 5 2012 at 03:30pm. By SAPA. Comment on this story. IOL obama democratic. REUTERS. US first lady Michelle Obama gestures while touring the stage and podium a day before her speech to the ...

Independent Online

Northwestern Launches College Football's First Social Media Hub
By Sam Laird
EUGENE — Oregon has introduced a social media command center, called “QuackCave,” which the UO is billing as the first digital media hub in college athletics…. Next time do some due diligence before posting ! September 4, 2012 ...
Mashable!

Keen On… B.J. Mendelson: Why Social Media Is BS [TCTV ...
By Andrew Keen
The comedian B.J. Mendelson is a master of social media. Mendelson was one of the few non celebrities included on the old Twitter suggested user list and has now over 770000 followers - a number that makes him a genuine player in the ...
TechCrunch

Smart-phone apps and social media increasingly used during ...
By Consumer Reports News
High-tech tools such as smart phones, mobile apps and social media sites are quickly become part of many people's arsenals in dealing with an emergency—such as Hurricane Isaac—and its aftermath, says the American Red Cross.
Consumer Reports News

Web Surveillance Through Social Media Sites A Powerful Tool For ...
This story comes courtesy of California Watch. By G.W. Schulz.
Latest News

Wither Twitter, Social Media? - Career Changers | Career Changers ...
By Rich Figel
Somewhat related to my last post on Good PR/Bad PR, is the idea of using social media for public relations and marketing. Two years ago, when I first started producing the Career Changers TV show for OC16, it was the hot new thing -- you ...
Career Changers| Career Changers...


Amazon Gets Epix Movies as Netflix Exclusive Expires - Peter Kafka - Media - AllThingsD: "In the last year, Netflix lost its digital distribution deals with Sony and Disney. Which means if you’re watching a newish movie on the streaming service right now, there’s a very good chance it came from Epix, a pay-movie channel that supplies films from Paramount, Lionsgate and MGM.And now, if you watch movies from Amazon’s “Prime Instant Video” service, you can see the same movies, including hits like “Iron Man 2,” “Thor” and “Captain America.”Amazon announced a new “multi-year licensing agreement” today, just a few days after Netflix’s exclusive deal with Epix expired."

TV Catchup for Android arrives on Google Play -- Engadget: "TVCatchup, our favorite and most-used TV-watching service has brought its app over to Android. The service, which we've found to be much more reliable than the BBC's live streams on our flaky connection, lets you watch nearly 60 free-to-air channels available in the UK. The ad-supported app is available for free on Google Play right now -- as long as you've paid your license fee, folks."

Amazon gets Epix video rights to challenge Netflix - Business - Boston.com: "Netflix has entered into Internet video licensing contracts that could require the company to pay as much as $4.5 billion through June 2015, according to its latest quarterly report. The rising cost of online content has caused Netflix to carefully assess the financial pros and cons when the deals come up for renewal. Netflix lost the rights to video from the Starz channel earlier this year after concluding the content wasn’t worth the asking price."


Follow @expriorg