Social Media Is the Message for Olympics

Social Media Is the Message for Olympics
New York Times
If some marketers, fans and athletes have anything to say, these Games will be the first Social Media Olympics — the “Socialympics,” as some are calling them. Even the Olympic movement, which sometimes steps into the future with great caution, has ... 

Nearly All TV Media Outlets Now Receiving Advertising Content via "The Cloud"
MarketWatch (press release)
Nearly every TV media outlet has joined the Extreme Reach network partly because the Company's technology platform also enables broadcasters and cable operators to automate the management of advertising content and provides a file-based workflow ...

Extreme Reach Delivers TV Spots Via The Cloud
MediaPost Communications
Extreme Reach says it reaches 7000 video media destinations -- almost all TV-video destinations in North America. The company claims to be the largest digital ad serving network, digitally connecting to 30% more TV and HD TV media outlets than its ...

Digidev Group Continues to Grow With Release of Updated Website
MarketWatch (press release)
LOS ANGELES, CA, Jul 02, 2012 (MARKETWIRE via COMTEX) -- The Digital Development Group Corp. (OBB:DIDG) ("Digidev," "Digidev Group" or the "Company), a development stage company aiming to offer an in-depth portfolio of content for Internet TV ...

Crossing The 'Finish Line' In Fickle TV Times: A BLT, No Curry
MediaPost Communications
Crossing The 'Finish Line' In Fickle TV Times: A BLT, No Curry - 07/02/2012. ... Even as top gun of a major media company, Les Moonves, president and chief executive officer of CBS, has always had a keen eye on casting. ... To them, I say this isn't ...

Vidable, Inc. To Deploy a Licensing Program to Penetrate the Growing US ...
Exec Digital (press release)
CARSON CITY, Nev., July 2, 2012 /PRNewswire/ -- Vidable, Inc. (Other-OTC: VIBE) (the "Company"), an online video classified company, today announced their plan to sell Vidable licenses to allow third parties to sell Vidable digital media services under ...

Symphony Advanced Media Expands Analytics Capabilities to Quantify Effect of ...
MarketWatch (press release)
SAM's innovative analytic methods deliver rapid strategic insights on advertising performance across all media including online, TV, print and mobile, and identify opportunities for improved marketing ROI. Clients include leading global brand ...

Yahoo! to Unveil an Immersive Digital Experience with the Debut of Tom Hanks ...
MarketWatch (press release)
Screen to Launch Original Digital Experience from Playtone and Reliance Entertainment as First-of-its Kind 360 Degree Online Interaction of Digital, Social, Mobile and Gaming Media. SUNNYVALE, Calif., Jul 02, 2012 (BUSINESS WIRE) -- Yahoo! (NASDAQ:YHOO ...

Turn your Connected TV into a Smart TV
Innovation Excellence (blog)
Internet on your TV opens the door to Web browsing, and to an infinite range of applications, content and services. Already ... Tablet can extend TV viewing brightly on content discovery, participation, control, and give access to broadcast TV, VoD ...

Social TV Summit Announces Finalists for the First Social TV Awards
MarketWatch (press release)
Batkin, recognized as one of the founders of the interactive industry, has more than 30 years of experience in creating innovative integrated marketing, digital media, social media and promotional campaigns for Fortune 500 and entertainment companies.

Accel-backed Trivone launches online sports community Khelnama
VC Circle
Covering Indian internet, mobile, consumer tech and business tech. ... Bangalore-based digital media and content company Trivone Digital Services Pvt Ltd has launched an online sports community called Khelnama.com – a one-stop destination for news ...

VC Circle

DigiDev (DIDG) Updates Website, Plans New Management Additions
TheOTCInvestor.com
Digital Development Group (OTCBB: DIDG), a provider of seamless, scalable and integrated technology enabling content providers to deliver their content across multiple platforms online, operating in the same industry as companies like LIN TV Corp ...

MediaMind and The Media Kitchen Announce Preferred Partnership
PR Web (press release)
As a media-agnostic platform, MediaMind is the right partner to lead big brands and agencies to the next level, especially with the looming convergence of TV and online video; channels that we aim to consider equally when planning campaigns ...

Going Hollywood: Tinseltown's Renewed Interest in Digital Content
EContent (press release)
... by digital content. The internet has at once been a source of consternation-with pirates abounding-and a source of endless new opportunities. Thanks to the success of streaming video at companies such as Netflix, Hulu, and TV Everywhere, Hollywood ...

Rightster Studios Launches to Develop and Finance Original Online TV Shows ...
MarketWatch (press release)
LONDON, Jul 02, 2012 (BUSINESS WIRE) -- Today Rightster, the video distribution and monetisation specialist, announces the launch of Rightster Studios to finance original programming, TV shows, and channels online. Rightster is ... The new venture will ...

For US youth, political action is online
Futurity: Research News
The YPP national survey and analysis of the data was supported by the John D. and Catherine T. MacArthur Foundation, whose $100-million digital media and learning initiative aims to determine how digital media are changing the way young people learn ...

Women 'deliberately post ugly photos of friends online'
Telegraph.co.uk
By Emma Barnett, Digital Media Editor. 4:07PM BST 02 ... The research, which looked at the differences between what the genders enjoyed doing online, discovered that men are more likely to visit entertainment, betting, games and music websites. However ...

Telegraph.co.uk

Ian Burrell: Will YouView catch the eye in such a crowded TV market?
The Independent
Smart TV providers such as Samsung give access to the BBC iPlayer, YouTube and key film providers Netflix and Lovefilm. Sky will launch its NOW TV internet television brand imminently. Virgin Media, which is planning something similar, already provides ...

"Classic TV formats will endure"
Globes
Veteran TV producer Mike Morley tells "Globes" that viewers are watching more TV than ever before. 2 July 12 ... Morley will be a speaker at the "Globes" Marketing, Advertising, Digital and Music Conference (MAD) at Tel Aviv's David Intercontinental ...

The major crisis in TV
CNNMoney
"Q1 was down far more than previous years," said Tom Morrod, IHS iSuppli senior analyst and head of TV technology. "Beginning of this year was simply a lower market." What exactly is going with TVs? Sales in the United States and other markets that ...

CNNMoney

Chinese social media now moves into the corporate world
Jakarta Post
A series of numbers demonstrates the importance of social websites or social media including weibo, bulletin boards and blogs in China.In 2001 ... to Albert Cai, digital research director of Ipsos China, in the new digital era, which highlights ...

Disney/ABC Television Group Chooses FreeWheel to Manage Advertising ...
MarketWatch (press release)
SAN MATEO, CA, Jul 02, 2012 (MARKETWIRE via COMTEX) -- Disney/ABC Television Group'sDigital Media team has signed an agreement with video technology company, FreeWheel, to manage its advertising and monetize its content across digital ...

Nielsen Acquires Brand Metrics Measurement Platform Vizu
By AdExchanger
Through its Brand Effect suite, Nielsen will now offer real-time reporting of online advertising performance broken out by media plan participant, frequency of ad exposure, advertising execution and targeting strategy. ... Nielsen Cross-Platform Campaign Ratings leverages Nielsen OnlineCampaign Ratings and Nielsen's proprietary TV data to deliver unduplicated and incremental reach, frequency and GRP measures for TV and Internet advertising to allow for measurement of ...
AdExchanger.com: Exchanging Ideas...

Conan O'Brian on Digital Technology: Adapt or Die « AdLibbing.org
By Laurie Keith
Cable executives discussed how they are adjusting to a new era of multi-screens and application-centric interactivity and how they are staying relevant in a social-media-fueled environment. I was most impacted by the General Session on the ...
AdLibbing.org

International Entertainment News: New iMediaShare Feature Offers ...
By EntertainmentNews
This has led to new challenges in storing digital media, giving rise to the popularity of NAS devices - ideal for archiving personal media on the home network, without monopolizing storage space on personal computers. But until now, accessing and ... "iMediaShare was created to do away with the hassle often associated with sharing this media - which typically involves huddling around a tiny smartphone screen or struggling with a complex wired hookup to a TV. Our new NAS support ...
International Entertainment News

Google TV to launch outside US next month - StrategyEye Digital ...
Google is launching its smart TV offering, Google TV, outside the US for the first time as it seeks to gain a foothold in a market currently dominated by Microsoft.
www.strategyeyedigitalmedia.com/.../google_expands_tv_offe...

Digital media's share of advertising grows - Marketing and Media ...
The digital domain is drawing an increasing share of advertising budgets, thanks to the traction of the social media, the ability to monitor online campaigns in ...
www.livemint.com/2012/06/.../Digital-media8217s-share-of.ht...

Digital Media
How People Spend There Time Online #twitter ... Social Media vs Traditional - Differences ... How To Leverage Yourself As A Social Media Expert [Infographic] ...
pinterest.com/sangkathan/digital-media/

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