Google's Brand Activate: Making the Web Work for Brand Marketers [video]

Brian Zeug, Industry Director, and Sanaz Ahari, Senior Product Manager, discuss the Brand Activate Initiative, Google's ongoing effort to re-imagine online measurement for brand marketers.

DoubleClick Advertiser Blog: Making the Web Work for Brand Marketers: "The first Brand Activate solutions We’re working to build truly useful brand metrics into the tools that advertisers already use to manage their campaigns, so they’ll be actionable within seconds, not months."

Google Guns for TV Ad Dollars With New Brand Metrics
Forbes
Like the rest of online media, from Facebook to dozens of ad networks, Google increasingly wants a piece of the nearly $200 billion spent by brand marketers on television. That sum dwarfs the amount spent online. One reason: Marketers understand that ...

Google Goes After TV Dollars, By Pretending It's TV
All Things Digital
But the TV guys sell even more — more than $190 billion a year. Hence Google's new pitch to advertisers: Think of us like TV! Buy us like TV! Which means Google is going to start using an old-media metric called gross rating points, or GRPs, ...

All Things Digital

Google Creates TV-Like Measurement Metric
AdAge.com
One of the threads of logic in digital marketing is that online brand advertising will spike when advertisers and agencies can measure their online buys like they doTV buys through the digital equivalent of gross rating points -- TV's ...

AdAge.com

Film, TV, digital media boost local economy, exposure
Shreveport Times
North Louisiana's film, TV and digital media industry recently received a huge shot in the arm. Several companies in our region earned national and international recognition for their accomplishments and community impact, highlighting the great ...

With TV flare digital outlets try a broadcast rite
Columbus Dispatch
By taking a page from TV, the Digital Content NewFronts, as they're called, hope to showcase increasingly high-quality Web series and convince advertisers thatdigital video deserves more of their attention. Most of the companies hosting a NewFront ...

Columbus Dispatch

With TV flare, digital outlets try a broadcast tradition by holding upfronts ...
Washington Post
NEW YORK — Internet video wants some of television's ad dollars, and it's not above a little copycatting to help the cause. Beginning Thursday, many of the top digital outlets will for the first time band together to try an old TV tradition: the ...

Research and Markets: Digital Media - Social Networks and Gaming Insights
SYS-CON Media (press release)
Facebook remains the global social media leader and while it has managed to capture the largest share of the market in recent years, the industry is not sitting still and new social networks continue to emerge that aim to improve upon the originals ...

TV Officially Goes to the Dogs as New Channel Vies for Canine Viewers
Fox News
One million subscribers with two cable companies have access to DogTV in San Diego, an 8-hour block of on-demand, daily cable TV programming designed to keep your dog relaxed, stimulated and exposed to new things while you are at work or school.

British Columbia Takes Top Spot in eGovernment Study Announced Today by the ...
MarketWatch (press release)
BC and Alberta's websites receive top marks for citizen-centricity and engagement, while Ontario is recognized for success in organizing succinct online information. The study is being released just prior to the CDMN Canada 3.0 2012 digital media forum ...

Media General Reports First-Quarter 2012 Results
MarketWatch (press release)
RICHMOND, Va., April 18, 2012 /PRNewswire via COMTEX/ -- Media General, Inc. (NYSE:MEG) , a multimedia provider of broadcast television, digital media and print products, today reported $3.2 million of operating income for the first quarter of 2012 ...

PFA Appoints New Digital Media Partner
PR Web (press release)
The Professional Footballers' Association of England and Wales (PFA) has announced the appointment of Digital Sports Group, publisher ofhttp://www.football.co.uk, as its new Official Digital Media Partner. The Professional Footballers' Association of ...

PR Web (press release)

Digital TV switchover kills Ceefax
Telegraph.co.uk
Millions of people can no longer access Ceefax, the world's first teletext service created by BBC engineers in 1974, after the biggest part of the digital TV switchover process happened overnight. By Emma Barnett, Digital Media Editor Since its launch, ...

Telegraph.co.uk

Consider this: Prizes for digital media
Syracuse.com (blog)
For the first time, awards were bestowed upon two online-only publications — more evidence that good journalism is making the leap from print to the digital world. David Wood of the Huffington Post won the award for national reporting for his 10-part ...

Mediaset unsure on TV auction participation
Reuters
* Auction for TV frequencies seen in 120 days * Mediaset says waiting for regulator to set auction rules * Market observers say frequencies risks drawing little interest COLOGNO MONZESE, Italy, April 18 (Reuters) - The chairman of Italy's biggest ...

Cable TV has literally gone to the dogs
TheReporter.com
By Sue Manning/AP LOS ANGELES -- Filmmakers are calling DogTV a new breed of television -- an eight-hour block of on-demand cable TV programming designed to keep your dog relaxed, stimulated and entertained while you are at work.

Regency Resources Appoints Senior Content Acquisition Executive
MarketWatch (press release)
LOS ANGELES, CA, Apr 18, 2012 (MARKETWIRE via COMTEX) -- Regency Resources, Inc. (OBB:RSRS) ("Regency" or the "Company"), a development stage media based company aiming to offer an in-depth portfolio of content for Internet TV distribution, ...

Harris Corporation Expands Digital TV Transmission Network for TV TEM in Brazil
Pro AV Products and Providers Industry News
Harris continues to innovate to meet the needs of customers for digital terrestrial transmission systems. Over-the-air network upgrade brings digital TV to 70 percent of the regional population.TV TEM chooses Harris Maxiva™ transmitters to support ...

Aptech and Hungama Announce Strategic Partnership to Build mEducation in India
CNBC.com
MUMBAI, India, Apr 18, 2012 (BUSINESS WIRE) -- Aptech Ltd, the leader in computer education & learning solutions and Hungama Digital Media Entertainment Pvt. Ltd, South Asia's largest digital entertainment and marketing company have come together and ...

Telairity Continues to Lead in China Encoder Market with Separate Wins for ...
MarketWatch (press release)
China Telecom Corporation, serving more than 340 million wireline, broadband, and mobile customers, is currently deploying a nationwide IPTV network. The first 9000 series encoders are being installed in XinJiang Province, accounting for about ...

TV Biz Must Evolve With Ad Technology
TV News Check
By Piet Levy Advertising from a technical perspective may be evolving rapidly, but the advertising business model, and broadcasters' focus on digital advertising possibilities, isn't changing fast enough to adapt. That was the sentiment — really the ...

Media General 1Q Revenue Comes In Flat
TV News Check
Gains in broadcast revenue, fueled by higher ad money and increased retrans fees, are offset by lower print and digital media revenue. By Staff Media General Inc. today reported total revenues in the 2012 first quarter were $150 million, an increase of ...

Nielsen and AdSafe Strike Alliance to Integrate AdSafe Media Data into Nielsen ...
MarketWatch (press release)
The combined solution provides an integrated view of reach, breakthrough, verification and viewability for online ads, consistent with metrics used for TV. "We are very excited by the advertiser, agency, and publisher demand for Online Campaign Ratings ...

SA takes shopping online
ITWeb
By Kathryn McConnachie, Digital Media Editor at ITWeb. Online shopping in SA is growing at a healthy pace, says World Wide Worx MD Arthur Goldstuck. The number of South Africans shopping online is rising fast, according to the findings of the ...

ITWeb

How Social Media Is Taking Over the News Industry [INFOGRAPHIC]
Mashable
More than ever, people are using Twitter, Facebook and other social media sources to learn about what's happening in the world as traditional news outlets become increasingly less relevant to the digital generation. American forces' raid on Osama Bin ...

Sony's Wiesenthal: The Future of TV Is the Tablet
AdAge.com
"The past 10 years everyone has been trying to figure out what is the optimum [user experience] for [internet-enabled] TV," Mr. Wiesenthal told the audience today at the Ad Age DigitalConference in New York City. "People are trying guns, ...

Digital Business Professionals Are Welcomed to London by Millennium ...
MarketWatch (press release)
LONDON, UNITED KINGDOM, Apr 18, 2012 (MARKETWIRE via COMTEX) -- Attracting over 12000 visitors and 300 exhibitors, Internet World has become the biggest, most attended, event for digital marketing and online business in the UK. Internet World has been ...

NBC to live-stream all sports from London Olympics
CNET
"Whatever is on schedule that day, if cameras are on it, we'll stream it," Rick Cordella, vice president and general manager of NBC Sports Digital Media, told the paper. "The hot topic is always, 'Why don't you show all your sports live?

The 8th edition of the Canadian Digital Media Network (CDMN) monthly newsletter
Exchange Morning Post (press release)
by Kevin Tuer, Managing Director Canadian Digital Media Network Stratford - Last month, the Boston Consulting Group (BCG) published an international study which revealed how Canada ranks amongst other G20 nations in the "Internet economy.

Freemium 'Family Guy Online' opens with timed ... - Digital Media Wire
By Chris Marlowe
The freemium game from Twentieth Century Fox and Roadhouse Interactive leverages the Unity engine to provide flexibility; the plan is that new gameplay content and jokes will be added in sync with the TV show and real-world events to ...
Digital Media Wire | connecting...

Sony announces digital media hub for its PlayStation, PC, tablet ...
By Fei Lumbania
TOKYO - Sony will launch a new digital media recorder designed to capture and stream video to Sony-made PlayStation game consoles, PCs, tablets and smartphones, the company's gaming unit said Tuesday. Sony Computer Entertainment said the “nasne” device, which expands on a previous peripheral for the PlayStation, will go on sale in Japan from July 19, with a 500GB hard drive and inputs for terrestrial and satellite TV. It will cost ¥16980 (US$210). An SCE spokesman said ...
Computerworld Philippines

Speakers | UbiQ
By admin
Additionally O'Ferrall is also responsible for creating and implementing all of MTV, Nickelodeon & Comedy Central's digital media strategy – for online, interactive TV and mobile – across the company's 20 channel portfolio in the UK & Ireland, ...
UbiQ

Advertisers With Hulu Only Pay When Whole Ad ... - internet TV
By Kelly
In a bid to tempt more online advertising on their internet TV service, Hulu will only charge when the whole ad has been shown. The news came from Hulu CEO, Jason Kilar, in New York at the Ad Age Digital Conference, who also let slip the ...
World Internet TV on PC

UK: ECNlive Re-Launches DOOH Network in Corporate ... - Ooh-tv
By Redaction Ooh-tv
Formerly Executive Channel Europe, ECNlive, the first pure-play digital media network for corporate office environments in the UK, has rebranded and is re-launching with an expandeddigital display network. The network now reaches over ...
Ooh-tv

British Columbia Has Top Provincial Website : Digital Home
By Cliff Boodoosingh
“We undertook this study to provide a snapshot in time of our provincial governments' adoption rate of digital media to inform and interact with citizens,” said Ian Wilson, Executive Director of The Stratford Institute. Wilson continues: “While the results demonstrate considerable adoption of best practices, there is still room for improvement in mobile connectivity and social mediaengagement, given only a handful of provincial governments have fully optimized the technology available.” ...
Digital Home

How Social Media Is Replacing Traditional Journalism As A News ...
By Shea Bennett
Online newspapers officially surpassed their print counterparts in ad revenue in 2010, anddigital media has continued to make major inroads ever since. Social media is now one of the top three news sources, commanding an impressive 27.8 ...
AllTwitter

Sony to Launch Digital Media Hub for PlayStation, Tablet, PC ...
By Indus
Sony will unveil a new digital media recorder which is designed to shoot and stream video to Sony's PlayStation game consoles, PC's, tablets as well as smartphones said Sony's gaming unit on Tuesday. Sony Computer Entertainment said “ nasne” device, that expands on previous peripheral for PlayStation , will hit stores in Japan from July 19, with 500GB hard drive as well as inputs terrestrial and satellite TV as well. It comes with a price tag of $210. A spokesman for Sony Computer ...
Gev.com - Latest Technology,...

With TV flare digital outlets try a broadcast rite - Celebrities ...
By By JAKE COYLE
Internet video wants some of television's ad dollars, and it's not above a little copycatting to help the cause. ... Beginning Thursday, many of the top digital outlets will for the first time band together to try an old TV tradition: the upfront. Over the next two weeks, YouTube, ... Those companies as well as MSN, Vevo, NBCUniversal Digital Media and Disney Interactive will tout their shows in presentations intentionally scheduled shortly before the network upfronts in May. "What better time to ...
Homepage

Research and Markets: Digital Media - Social Networks and Gaming ...
Research and Markets: Digital Media - Social Networks and Gaming Insights ... online gaming, particularly social gaming is becoming increasingly popular.
www.businesswire.com/.../Research-Markets-Digital-Media---S...

Ford Focus Electric - Ford turns to digital media for Focus Electric ...
Ford turns to digital media for Focus Electric launch, Yahoo! deal sees Ford pitch Focus EV to US punters via web TV, not big-budget media. This page includes ...
www.goauto.com.au/.../CAE87DD698B6B6BACA2579DE00...

Mobile Internet Marketing, online, digital and social media marketing ...
Mobile Internet Marketing online, digital and social media marketing Ireland.
www.youtube.com/watch?v=etev8qlqbYc

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